This advertisement is for the Toyota Prius, a hybrid car with extremely low carbon emissions and high gas mileage.
The product being advertised is a hybrid car with extremely low carbon emissions and high gas mileage that also looks trendy and comfortable. I first came across this advertisement when I was watching network TV back home over the summer.
The demographic for this commercial appears to be males and females alike ranging from ages 16 through 90, because that is the age group of people who can still physically drive. Despite its large demographic target, the psychographic target is a lot smaller. Hybrid cars tend to appeal to the kind of person who cares deeply about the environment and takes the initiative to make a difference The psychographic target audience clearly are those people who try to lead ‘green’ lives and care about our planet. Brands that compete with the Toyota Prius are other hybrid cars such as the Lexus Hybrid, Ford Fusion Hybrid and the Lincoln MKZ Hybrid.
The strengths in this advertisement lie in the layout and design of the ad. The ad is very well-flowing and uses great cinematography and background music to show the uniqueness and style of the car. Furthermore, the commercial is shot using humans dressed up as flowers blooming in the spring which creates a very unique commercial. Not to mention the commercial lets the consumer know that the car has low carbon emissions which helps the planet. The weaknesses lie in the fact that the commercial does not show the interior of the car or the safety ratings of the car and focuses more on the gas mileage and the exterior of the car.
The commercial conveys the strength of the brand by showing how it has a unique relationship with the green community because of how eco-friendly the car is. The Target audience responds in a very positive manner to this commercial because it covers all of the bases for the target audiences concerns. For example, it conveys the sleekness of the car and its eco-friendly conditions as well.
On a personal note I love this commercial because of the distinctiveness of the commercial. The way the commercial is filmed with the flowers blooming in the spring time as the car drives by is very eye-catching. Combining these amazing camera angles with the soundtrack and the sleekness of the car makes for one great advertisement.
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